What is Behavior Design?

 

Behavior Design is a new approach, developed by Stanford behavior scientist and New York Times best-selling author, BJ Fogg, PhD, that aims to understand human behavior. With models that are simple to understand and easy to apply, its methods are designed to create lasting change, empower innovators and help people become happier and healthier.

Projects

For over 10 years, I have applied Behavior Design in industry through my consulting practice, known under the name Behavior Delta since 2016. I use the methods to solve impactful problems in product, develop new processes, and impact organizational culture. Past clients include Spotify, Noom, HeartMath, Whil, Pearson, Novartis, NBC News, and UNICEF.

My current projects:

  • I am working with a foundation that helps isolated seniors feel more connected and resilient.

  • I am supporting a veteran-owned startup develop technology that enable hospital dischargers to support families more easily.

  • I am innovating alongside a seasoned entrepreneur to create help students and professionals focus, while adding more delight.

"David is one of the best behavior designers in industry… and the best in SnapTesting." 

— BJ Fogg, PhD
Director of Behavior Design Lab at Stanford University